In 2010,the "Love for Yushu, Boundless Love — Earthquake Relief Fundraising Special Program," hosted by authorities including the Central Propaganda Department, the State Administration of Radio, Film, and Television, the Ministry of Civil Affairs, and the Chinese Red Cross, and organized by China Central Television, once again touched the hearts of the Chinese people and sparked a new upsurge of donations and aid across the country for the earthquake-stricken area.